Building a buzz libraries & word-of-mouth marketing
Want to get the word out about your library in the most cost-effective way possible? You can achieve this with the effective word-of-mouth marketing (WOMM) strategies laid out in this book. Two creative marketers, Peggy Barber and Linda Wallace, bring you sound marketing principles to spread the wor...
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Main Author: | Barber, Peggy |
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Other Authors: | Wallace, Linda K. |
Format: | Unknown |
Published: |
Chicago
American Library Association
2010
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Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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