Building a buzz libraries & word-of-mouth marketing

Building a buzz libraries & word-of-mouth marketing

Want to get the word out about your library in the most cost-effective way possible? You can achieve this with the effective word-of-mouth marketing (WOMM) strategies laid out in this book. Two creative marketers, Peggy Barber and Linda Wallace, bring you sound marketing principles to spread the wor...

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Bibliographic Details
Main Author: Barber, Peggy
Other Authors: Wallace, Linda K.
Format: Book
Published: Chicago American Library Association 2010
Subjects:
Libraries > Case studies > Marketing > United States
Libraries > Marketing
Libraries > Case studies > Public relations > United States
Online Access:Click Here to View Status and Holdings.
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100 1 # |a Barber, Peggy 
245 1 0 |a Building a buzz  |b libraries & word-of-mouth marketing  |c Peggy Barber and Linda Wallace 
260 # # |a Chicago  |b American Library Association  |c 2010 
300 # # |a xii, 95 p.  |b ill.  |c 28 cm 
504 # # |a Includes bibliographical references and index. 
520 # # |a Want to get the word out about your library in the most cost-effective way possible? You can achieve this with the effective word-of-mouth marketing (WOMM) strategies laid out in this book. Two creative marketers, Peggy Barber and Linda Wallace, bring you sound marketing principles to spread the word about your library within the community with; a strategy that works for you, WOMM must-haves, tips to effectively deliver your message and the best practices and insightful reviews. Renowned for their creativity, Barber and Wallace bring you WOMM ideas that will help you turn your existing library patrons into a major marketing force. 
650 # 0 |a Libraries  |v Case studies  |x Marketing  |z United States 
650 # 0 |a Libraries  |x Marketing 
650 # 0 |a Libraries  |v Case studies  |x Public relations  |z United States 
700 1 # |a Wallace, Linda K. 
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