Building a buzz libraries & word-of-mouth marketing

• Main Author: Barber, Peggy
• Other Authors: Wallace, Linda K.
• Format: Book
• Published: Chicago American Library Association 2010
• Subjects: Libraries > Case studies > Marketing > United States; Libraries > Marketing; Libraries > Case studies > Public relations > United States
• Online Access: Click Here to View Status and Holdings.
• Physical Description: xii, 95 p. ill. 28 cm
• Bibliography: Includes bibliographical references and index.
• ISBN: 9780838910115 (alk. paper); 0838910114 (alk. paper)

Want to get the word out about your library in the most cost-effective way possible? You can achieve this with the effective word-of-mouth marketing (WOMM) strategies laid out in this book. Two creative marketers, Peggy Barber and Linda Wallace, bring you sound marketing principles to spread the word about your library within the community with; a strategy that works for you, WOMM must-haves, tips to effectively deliver your message and the best practices and insightful reviews. Renowned for their creativity, Barber and Wallace bring you WOMM ideas that will help you turn your existing library patrons into a major marketing force.