MARKETING RESEARCH WITH SPSS

MARKETING RESEARCH WITH SPSS

This title contains working with SPSS, descriptive statistics, univariate tests, analysis of variance, linear regression analysis, logistic regression analysis, exploratory factor analysis, confirmatory factor analysis and path analysis using SEM, cluster analysis and multidimensional scaling techni...

Full description

Saved in:
Bibliographic Details
Main Authors: Janssens, Wim (Author), Wijnen, Katrien (Author), De Pelsmacker, Patrick (Author), Kenhove, Patrick Van (Author)
Format: Book
Language:English
Published: Harlow, England Prentice Hall FINANCIAL TIMES 2008
Subjects:
SPSS for Windows
Marketing research
Online Access:Click Here to View Status and Holdings.
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Summary:This title contains working with SPSS, descriptive statistics, univariate tests, analysis of variance, linear regression analysis, logistic regression analysis, exploratory factor analysis, confirmatory factor analysis and path analysis using SEM, cluster analysis and multidimensional scaling techniques
Physical Description:x, 441 pages illustrations 25 cm
Bibliography:Includes bibliographical references and index
ISBN:9780273703839
0273703838

Similar Items