MARKETING RESEARCH WITH SPSS

MARKETING RESEARCH WITH SPSS

This title contains working with SPSS, descriptive statistics, univariate tests, analysis of variance, linear regression analysis, logistic regression analysis, exploratory factor analysis, confirmatory factor analysis and path analysis using SEM, cluster analysis and multidimensional scaling techni...

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Bibliographic Details
Main Authors: Janssens, Wim (Author), Wijnen, Katrien (Author), De Pelsmacker, Patrick (Author), Kenhove, Patrick Van (Author)
Format: Book
Language:English
Published: Harlow, England Prentice Hall FINANCIAL TIMES 2008
Subjects:
SPSS for Windows
Marketing research
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