Scoring points how Tesco continues to win customer loyalty
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Main Author: | |
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Other Authors: | , |
Format: | Book |
Published: |
London
Kogan Page
2007
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Edition: | 2nd ed |
Series: | Market research in practice series
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Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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001 | wils-413491 | ||
020 | # | # | |a 9780749453381 |
020 | # | # | |a 0749453389 |
040 | # | # | |a DLC |d ITMB |
090 | 0 | 0 | |a HF5415.525 |b .H85 2007 |
100 | 1 | # | |a Humby, Clive |
245 | 1 | 0 | |a Scoring points |b how Tesco continues to win customer loyalty |c Clive Humby, Terry Hunt and Tim Phillips |
250 | # | # | |a 2nd ed |
260 | # | # | |a London |b Kogan Page |c 2007 |
300 | # | # | |a x, 294 p., [8] p. of plates |b col. ill. |c 24 cm |
490 | 1 | # | |a Market research in practice series |
500 | # | # | |a Includes index |
500 | # | # | |a Rev. ed. of: Scoring points / Clive Humby and Terry Hunt, with Tim Phillips. 2004 |
650 | # | 0 | |a Customer loyalty programs |v Case studies |
700 | 1 | # | |a Hunt, Terry |d 1955- |
700 | # | # | |a Phillips, Tim |d 1967- |
856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=413491 |
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