Scoring points how Tesco continues to win customer loyalty

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Bibliographic Details
Main Author:	Humby, Clive
Other Authors:	Hunt, Terry 1955-, Phillips, Tim 1967-
Format:	Book
Published:	London Kogan Page 2007
Edition:	2nd ed
Series:	Market research in practice series
Subjects:	Customer loyalty programs > Case studies
Online Access:	Click Here to View Status and Holdings.
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