Scoring points how Tesco continues to win customer loyalty
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| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Published: |
London
Kogan Page
2007
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| Edition: | 2nd ed |
| Series: | Market research in practice series
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | Includes index Rev. ed. of: Scoring points / Clive Humby and Terry Hunt, with Tim Phillips. 2004 |
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| Physical Description: | x, 294 p., [8] p. of plates col. ill. 24 cm |
| ISBN: | 9780749453381 0749453389 |
Scoring points how Tesco is winning customer loyalty