CIM coursebook project management in marketing

CIM coursebook project management in marketing

Offers a companion to the CIM professional marketing qualifications. This title includes chapters that contain case studies, study tips and activities to test your learning and understanding as you go along. It also contains a range of learning objectives, cases, questions, activities, definitions a...

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Bibliographic Details
Main Author: Housden, Matthew (Author)
Corporate Author: Chartered Institute of Marketing
Other Authors: Cox, Elwyn, Parkinson, Lynn, McKee, Frank
Format: Book
Language:English
Published: Oxford Butterworth-Heinemann 2009
Subjects:
Marketing > Study guide > Examinations
Project management > Handbooks, manuals, etc.
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