CIM coursebook delivering customer value through marketing

Saved in:

Bibliographic Details
Main Author:	Donnelly, Ray
Corporate Author:	Chartered Institute of Marketing
Other Authors:	Linton, Colin
Format:	Unknown
Published:	Oxford Butterworth-Heinemann 2009
Series:	CIM coursebook
Subjects:	Customer relations > Study guides > Examinations > Management Marketing > Study guides > Examinations > Management
Online Access:	Click Here to View Status and Holdings.
Tags:	Add Tag No Tags, Be the first to tag this record!

MARC


LEADER	00000n a2200000 a 4501
001	wils-413430
020	#	#	\|a 9781856177184
020	#	#	\|a 1856177181
040	#	#	\|a StDuBDS \|d ITMB
090	0	0	\|a HF5415.5 \|b .D66 2009
100	1	#	\|a Donnelly, Ray
245	1	0	\|a CIM coursebook \|b delivering customer value through marketing \|c edited by: Colin Linton ; and authored by: Ray Donnelly
246	1	8	\|a Delivering customer value through marekting
260	#	#	\|a Oxford \|b Butterworth-Heinemann \|c 2009
300	#	#	\|a xiii, 273 p. \|b ill. \|c 25 cm
490	1	#	\|a CIM coursebook
500	#	#	\|a "Professional Diploma in Marketing"--Cover
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Customer relations \|v Study guides \|x Examinations \|x Management
650	#	0	\|a Marketing \|v Study guides \|x Examinations \|x Management
700	1	#	\|a Linton, Colin
710	1	#	\|a Chartered Institute of Marketing
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=413430
964	#	#	\|c BOK \|d 01
998	#	#	\|a 00260##a002.8.2\|\|00260##b002.8.4\|\|00260##c002.7.6\|\|00300##a003.4.1\|\|00300##b003.6.1\|\|00300##c003.5.1\|\|00500##a002.17.2\|\|