CIM coursebook delivering customer value through marketing

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Bibliographic Details
Main Author:	Donnelly, Ray
Corporate Author:	Chartered Institute of Marketing
Other Authors:	Linton, Colin
Format:	Book
Published:	Oxford Butterworth-Heinemann 2009
Series:	CIM coursebook
Subjects:	Customer relations > Study guides > Examinations > Management Marketing > Study guides > Examinations > Management
Online Access:	Click Here to View Status and Holdings.
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