CIM coursebook delivering customer value through marketing

CIM coursebook delivering customer value through marketing

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Bibliographic Details
Main Author: Donnelly, Ray
Corporate Author: Chartered Institute of Marketing
Other Authors: Linton, Colin
Format: Book
Published: Oxford Butterworth-Heinemann 2009
Series:CIM coursebook
Subjects:
Customer relations > Study guides > Examinations > Management
Marketing > Study guides > Examinations > Management
Online Access:Click Here to View Status and Holdings.
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Description
Item Description:"Professional Diploma in Marketing"--Cover
Physical Description:xiii, 273 p. ill. 25 cm
Bibliography:Includes bibliographical references and index
ISBN:9781856177184
1856177181

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