Market-led strategic change transforming the process of going to market

Saved in:

Bibliographic Details
Main Author:	Piercy, Nigel F.
Format:	Book
Published:	Amsterdam Butterworth-Heinemann 2009
Edition:	4th ed
Series:	The Chartered Institute of Marketing/Butterworth-Heinemann marketing series
Subjects:	Marketing Strategic planning Marketing > Case studies Strategic planning > Case studies Marketing series (London, England) > Case studies
Online Access:	Click Here to View Status and Holdings.
Tags:	Add Tag No Tags, Be the first to tag this record!

MARC


LEADER	00000n a2200000 a 4501
001	wils-413428
020	#	#	\|a 9781856175043
020	#	#	\|a 1856175049
040	#	#	\|a DLC \|d ITMB
090	0	0	\|a HF5415.13 \|b .P543 2009
100	1	#	\|a Piercy, Nigel F.
245	1	0	\|a Market-led strategic change \|b transforming the process of going to market \|c Nigel F. Piercy
250	#	#	\|a 4th ed
260	#	#	\|a Amsterdam \|b Butterworth-Heinemann \|c 2009
300	#	#	\|a xix, 551 p. \|b ill. (some col.) \|c 25 cm
490	1	#	\|a The Chartered Institute of Marketing/Butterworth-Heinemann marketing series
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Marketing
650	#	0	\|a Strategic planning
650	#	0	\|a Marketing \|x Case studies
650	#	0	\|a Strategic planning \|v Case studies
650	#	0	\|a Marketing series (London, England) \|v Case studies
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=413428
964	#	#	\|c BOK \|d 01