Market-led strategic change transforming the process of going to market

Saved in:

Bibliographic Details
Main Author:	Piercy, Nigel F.
Format:	Book
Published:	Amsterdam Butterworth-Heinemann 2009
Edition:	4th ed
Series:	The Chartered Institute of Marketing/Butterworth-Heinemann marketing series
Subjects:	Marketing Strategic planning Marketing > Case studies Strategic planning > Case studies Marketing series (London, England) > Case studies
Online Access:	Click Here to View Status and Holdings.
Tags:	Add Tag No Tags, Be the first to tag this record!

Internet