Market-led strategic change transforming the process of going to market

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Bibliographic Details
Main Author:	Piercy, Nigel F.
Format:	Unknown
Published:	Amsterdam Butterworth-Heinemann 2009
Edition:	4th ed
Series:	The Chartered Institute of Marketing/Butterworth-Heinemann marketing series
Subjects:	Marketing Strategic planning Marketing > Case studies Strategic planning > Case studies Marketing series (London, England) > Case studies
Online Access:	Click Here to View Status and Holdings.
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