Market-led strategic change transforming the process of going to market

Market-led strategic change transforming the process of going to market

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Bibliographic Details
Main Author: Piercy, Nigel F.
Format: Unknown
Published: Amsterdam Butterworth-Heinemann 2009
Edition:4th ed
Series:The Chartered Institute of Marketing/Butterworth-Heinemann marketing series
Subjects:
Marketing
Strategic planning
Marketing > Case studies
Strategic planning > Case studies
Marketing series (London, England) > Case studies
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xix, 551 p. ill. (some col.) 25 cm
Bibliography:Includes bibliographical references and index
ISBN:9781856175043
1856175049

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