The Oxford textbook of marketing

The Oxford textbook of marketing

Contains chapters on topics such as: the marketing mix, relationship marketing, direct marketing, the economic environment, and marketing's interface with other departments. This title has learning aids, including chapter objectives, further reading recommendations, key terms, links to other ch...

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Bibliographic Details
Other Authors: Blois, Keith J. Keith John (Editor)
Format: Book
Language:English
Published: Oxford Oxford University Press 2000
Subjects:
Marketing > Textbooks
Online Access:Click Here to View Status and Holdings.
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Description
Summary:Contains chapters on topics such as: the marketing mix, relationship marketing, direct marketing, the economic environment, and marketing's interface with other departments. This title has learning aids, including chapter objectives, further reading recommendations, key terms, links to other chapters, case material, and a glossary
Physical Description:xi, 658 pages illustrations 25 cm
Bibliography:Includes bibliographical references p. [627]-645) and index
ISBN:9780198775768
0198775768

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