The Oxford textbook of marketing
Contains chapters on topics such as: the marketing mix, relationship marketing, direct marketing, the economic environment, and marketing's interface with other departments. This title has learning aids, including chapter objectives, further reading recommendations, key terms, links to other ch...
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| Format: | Book |
| Language: | English |
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Oxford
Oxford University Press
2000
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| Online Access: | Click Here to View Status and Holdings. |
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Marketing creating and delivering value