Handbook of market segmentation strategic targeting for business and technology firms

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Bibliographic Details
Main Author:	Weinstein, Art
Format:	Book
Published:	New York Haworth Press 2004
Edition:	3rd ed
Series:	Haworth series in segmented, targeted, and customized marketing
Subjects:	Market segmentation Psychographics Target marketing
Online Access:	Click Here to View Status and Holdings.
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040	#	#	\|a DLC \|d ITMB
090	0	0	\|a HF5415.127 \|b .W45 2004
100	1	#	\|a Weinstein, Art
245	1	0	\|a Handbook of market segmentation \|b strategic targeting for business and technology firms \|c Art Weinstein
250	#	#	\|a 3rd ed
260	#	#	\|a New York \|b Haworth Press \|c 2004
300	#	#	\|a xviii, 241 p. \|b ill. \|c 22 cm
490	1	#	\|a Haworth series in segmented, targeted, and customized marketing
504	#	#	\|a Includes bibliographical references (p. 225-232) and index
650	#	0	\|a Market segmentation
650	#	0	\|a Psychographics
650	#	0	\|a Target marketing
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