Handbook of market segmentation strategic targeting for business and technology firms
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| Main Author: | |
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| Format: | Book |
| Published: |
New York
Haworth Press
2004
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| Edition: | 3rd ed |
| Series: | Haworth series in segmented, targeted, and customized marketing
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Market segmentation using demographics, psychographics, and other segmentation techniques to uncover and exploit new markets