Handbook of market segmentation strategic targeting for business and technology firms
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| Main Author: | |
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| Format: | Book |
| Published: |
New York
Haworth Press
2004
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| Edition: | 3rd ed |
| Series: | Haworth series in segmented, targeted, and customized marketing
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xviii, 241 p. ill. 22 cm |
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| Bibliography: | Includes bibliographical references (p. 225-232) and index |
| ISBN: | 9780789021564 (alk. paper) 0789021560 (alk. paper) 0789021579 (soft : alk. paper) 9780789021571 (soft : alk. paper) |
Market segmentation using demographics, psychographics, and other segmentation techniques to uncover and exploit new markets