Consumer Behaviour
Consumer Behaviour is more relevant than ever for today's business and marketing students, and this new text provides readers with the most up-to-date tools and resources they need to pass their exams. Ray Wright's accessible writing style takes readers through the key concepts and theorie...
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Main Author: | Wright, Ray (Author) |
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Format: | Book |
Language: | English |
Published: |
Australia
Thomson Learning
2006
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Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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