Consumer Behaviour
Consumer Behaviour is more relevant than ever for today's business and marketing students, and this new text provides readers with the most up-to-date tools and resources they need to pass their exams. Ray Wright's accessible writing style takes readers through the key concepts and theorie...
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| Format: | Book |
| Language: | English |
| Published: |
Australia
Thomson Learning
2006
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Customer behaviour consumer behavior and beyond 
Consumption values and market choices theory and applications 
Customer behavior a managerial perspective