Consumer Behaviour

Consumer Behaviour

Consumer Behaviour is more relevant than ever for today's business and marketing students, and this new text provides readers with the most up-to-date tools and resources they need to pass their exams. Ray Wright's accessible writing style takes readers through the key concepts and theorie...

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Bibliographic Details
Main Author: Wright, Ray (Author)
Format: Book
Language:English
Published: Australia Thomson Learning 2006
Subjects:
Consumer behavior > Textbooks
Consumers' preferences
Online Access:Click Here to View Status and Holdings.
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245 1 0 |a Consumer Behaviour  |c Ray Wright 
264 # 1 |a Australia  |b Thomson Learning  |c 2006 
264 # 4 |c ©2006 
300 # # |a xv, 512 pages  |b illustrations  |c 25 cm 
336 # # |a text  |2 rdacontent 
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504 # # |a Includes bibliographical references and index 
520 # # |a Consumer Behaviour is more relevant than ever for today's business and marketing students, and this new text provides readers with the most up-to-date tools and resources they need to pass their exams. Ray Wright's accessible writing style takes readers through the key concepts and theories of Consumer Behaviour in a lively manner, interspersed with examples from a variety of industries and companies. Consumer Behaviour is the ideal text for those studying the subject within marketing or business degrees and diplomas, as well as MBA's, postgraduate marketing degrees and professional courses. 
650 # 0 |a Consumer behavior  |v Textbooks 
650 # 0 |a Consumer behavior  |v Textbooks 
650 # 0 |a Consumers' preferences 
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