Think ASEAN! Rethinking Marketing toward ASEAN Community 2015

Think ASEAN! Rethinking Marketing toward ASEAN Community 2015

Think ASEAN! explores how companies should think of ASEAN as one borderless market that requires different marketing strategies to capture. It offers fresh perspectives to marketers all over the region on the upcoming trends of regionalization that can cause significant changes in future marketing a...

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Bibliographic Details
Main Authors: Kotler, Philip (Author), Kartajaya, Hermawan 1947- (Author), Hooi, Den Huan (Author)
Format: Book
Language:English
Published: Singapore McGraw-Hill 2007
Subjects:
Business enterprises > Southeast Asia
Marketing > Southeast Asia
Brand name products > Marketing > Southeast Asia
Online Access:Click Here to View Status and Holdings.
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100 1 # |a Kotler, Philip  |e author 
245 1 0 |a Think ASEAN!  |b Rethinking Marketing toward ASEAN Community 2015  |c Philip Kotler, Hermawan Kartajaya, Hooi Den Huan 
246 3 0 |a Rethinking marketing toward ASEAN community 2015 
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500 # # |a Includes index 
500 # # |a Philip Kotler center for ASEAN marketing 
520 # # |a Think ASEAN! explores how companies should think of ASEAN as one borderless market that requires different marketing strategies to capture. It offers fresh perspectives to marketers all over the region on the upcoming trends of regionalization that can cause significant changes in future marketing activities. It argues that ASEAN marketers should not only be concerned about their local or global but also their regional marketing activities. 
650 # 0 |a Business enterprises  |z Southeast Asia 
650 # 0 |a Marketing  |z Southeast Asia 
650 # 0 |a Brand name products  |x Marketing  |z Southeast Asia 
700 1 # |a Kartajaya, Hermawan  |d 1947-  |e author 
700 0 # |a Hooi, Den Huan  |e author 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=409998 
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