Think ASEAN! Rethinking Marketing toward ASEAN Community 2015

Think ASEAN! Rethinking Marketing toward ASEAN Community 2015

Think ASEAN! explores how companies should think of ASEAN as one borderless market that requires different marketing strategies to capture. It offers fresh perspectives to marketers all over the region on the upcoming trends of regionalization that can cause significant changes in future marketing a...

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Bibliographic Details
Main Authors: Kotler, Philip (Author), Kartajaya, Hermawan 1947- (Author), Hooi, Den Huan (Author)
Format: Book
Language:English
Published: Singapore McGraw-Hill 2007
Subjects:
Business enterprises > Southeast Asia
Marketing > Southeast Asia
Brand name products > Marketing > Southeast Asia
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