Think ASEAN! Rethinking Marketing toward ASEAN Community 2015

• Main Authors: Kotler, Philip (Author), Kartajaya, Hermawan 1947- (Author), Hooi, Den Huan (Author)
• Format: Book
• Language: English
• Published: Singapore McGraw-Hill 2007
• Subjects: Business enterprises > Southeast Asia; Marketing > Southeast Asia; Brand name products > Marketing > Southeast Asia
• Online Access: Click Here to View Status and Holdings.
• Item Description: Includes index; Philip Kotler center for ASEAN marketing
• Physical Description: xiv, 192 pages illustrations 24 cm
• ISBN: 9780071254052 (hardback); 0071254056 (hardback)

Think ASEAN! explores how companies should think of ASEAN as one borderless market that requires different marketing strategies to capture. It offers fresh perspectives to marketers all over the region on the upcoming trends of regionalization that can cause significant changes in future marketing activities. It argues that ASEAN marketers should not only be concerned about their local or global but also their regional marketing activities.