The virtual customer a new paradigm for improving customer relations in libraries and information services ; Satellite Meeting Sao Paulo, Brasil, August 18-20, 2004 = O cliente virtual : um novo paradigma para melhorar o relacionamento entre clientes e servicos de informacao e bibliotecas ; Reuniao Satelite Sao Paulo, Brasil, August 18-20, 2004

• Corporate Author: International Federation of Library Associations and Institutions
• Other Authors: Ferreira, Sueli Mara Suares Pinto 1950-, Savard, Rejean 1950-
• Format: Book
• Published: Munchen Saur 2005
• Series: IFLA publications v.117
• Subjects: Libraries > Congresses > Public relations; Customer relations > Congresses > Management; Information services > Congresses > Marketing
• Online Access: Click Here to View Status and Holdings.
• Item Description: Title also in French and Spanish
• Physical Description: xvi, 385 p. ill. 22 cm
• Bibliography: Includes bibliographical references and indexes
• ISBN: 9783598218453 (hd.bd.); 3598218451 (hd.bd.)
• ISSN: 0344-6891

Proceedings of a conference organized by the Management and Marketing Section of IFLA