The virtual customer a new paradigm for improving customer relations in libraries and information services ; Satellite Meeting Sao Paulo, Brasil, August 18-20, 2004 = O cliente virtual : um novo paradigma para melhorar o relacionamento entre clientes e servicos de informacao e bibliotecas ; Reuniao Satelite Sao Paulo, Brasil, August 18-20, 2004

The virtual customer a new paradigm for improving customer relations in libraries and information services ; Satellite Meeting Sao Paulo, Brasil, August 18-20, 2004 = O cliente virtual : um novo paradigma para melhorar o relacionamento entre clientes e servicos de informacao e bibliotecas ; Reuniao Satelite Sao Paulo, Brasil, August 18-20, 2004

Proceedings of a conference organized by the Management and Marketing Section of IFLA

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Bibliographic Details
Corporate Author: International Federation of Library Associations and Institutions
Other Authors: Ferreira, Sueli Mara Suares Pinto 1950-, Savard, Rejean 1950-
Format: Book
Published: Munchen Saur 2005
Series:IFLA publications v.117
Subjects:
Libraries > Congresses > Public relations
Customer relations > Congresses > Management
Information services > Congresses > Marketing
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