Principles of Marketing
This book summarizes the key concepts and practices of marketing which are essential to understanding the important subject. It provides a succinct exposition of all the main topics in marketing, covering the overview of marketing, strategic marketing planning, understanding buyer behaviour, researc...
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Kuala Lumpur
Oxford
2009
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Principles of Marketing 
Principles of marketing 
Principles of Marketing Yusniza Kamarulzaman, Nor Khalidah Abu