Strategic marketing for health care organizations building a customer-driven health system
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Main Author: | Kotler, Philip |
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Other Authors: | Shalowitz, Joel 1953-, Stevens, Robert J. 1955- Robert John |
Format: | Book |
Published: |
San Francisco
Jossey-Bass
2008
|
Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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