Strategic marketing for health care organizations building a customer-driven health system

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Bibliographic Details
Main Author:	Kotler, Philip
Other Authors:	Shalowitz, Joel 1953-, Stevens, Robert J. 1955- Robert John
Format:	Book
Published:	San Francisco Jossey-Bass 2008
Subjects:	Consumer satisfaction > United States Marketing of Health Services > methods > United States
Online Access:	Click Here to View Status and Holdings.
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