Strategic marketing for health care organizations building a customer-driven health system

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Bibliographic Details
Main Author:	Kotler, Philip
Other Authors:	Shalowitz, Joel 1953-, Stevens, Robert J. 1955- Robert John
Format:	Book
Published:	San Francisco Jossey-Bass 2008
Subjects:	Consumer satisfaction > United States Marketing of Health Services > methods > United States
Online Access:	Click Here to View Status and Holdings.
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040	#	#	\|a DNLM \|d ITMB
090	0	0	\|a W74 AA1 \|b K87s 2008
100	1	#	\|a Kotler, Philip
245	1	0	\|a Strategic marketing for health care organizations \|b building a customer-driven health system \|c Philip Kotler, Joel Shalowitz, and Robert J. Stevens
260	#	#	\|a San Francisco \|b Jossey-Bass \|c 2008
300	#	#	\|a xx, 556 p. \|b ill. \|c 25 cm
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Consumer satisfaction \|z United States
650	#	0	\|a Marketing of Health Services \|x methods \|z United States
700	1	#	\|a Shalowitz, Joel \|d 1953-
700	#	#	\|a Stevens, Robert J. \|d 1955- \|q Robert John
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=403807
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