Strategic marketing for health care organizations building a customer-driven health system
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Main Author: | |
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Other Authors: | , |
Format: | Unknown |
Published: |
San Francisco
Jossey-Bass
2008
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Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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Physical Description: | xx, 556 p. ill. 25 cm |
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Bibliography: | Includes bibliographical references and index |
ISBN: | 9780787984960 (cloth) 0787984965 (cloth) |