Branding TV principles and practices

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Bibliographic Details
Main Author:	McDowell, Walter
Corporate Author:	National Association of Broadcasters
Other Authors:	Batten, Alan
Format:	Unknown
Published:	Amsterdam Elsevier/Focal Press 2005
Edition:	[Revised and updated]
Subjects:	Brand name products Television broadcasting
Online Access:	Click Here to View Status and Holdings.
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090	0	0	\|a PN1992.5 \|b .M33 2005
100	1	#	\|a McDowell, Walter
245	1	0	\|a Branding TV \|b principles and practices \|c Walter McDowell and Alan Batten
250	#	#	\|a [Revised and updated]
260	#	#	\|a Amsterdam \|b Elsevier/Focal Press \|c 2005
300	#	#	\|a x, 158 p. \|b ill. \|c 24 cm
500	#	#	\|a Previous ed.: Washington, D.C.: National Association of Broadcasters. 1999
504	#	#	\|a Includes bibliographical references (p. 143) and index
650	#	0	\|a Brand name products
650	#	0	\|a Television broadcasting
700	1	#	\|a Batten, Alan
710	1	#	\|a National Association of Broadcasters
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=400955
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