Branding TV principles and practices

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Bibliographic Details
Main Author:	McDowell, Walter
Corporate Author:	National Association of Broadcasters
Other Authors:	Batten, Alan
Format:	Book
Published:	Amsterdam Elsevier/Focal Press 2005
Edition:	[Revised and updated]
Subjects:	Brand name products Television broadcasting
Online Access:	Click Here to View Status and Holdings.
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