Branding TV principles and practices

Branding TV principles and practices

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Bibliographic Details
Main Author: McDowell, Walter
Corporate Author: National Association of Broadcasters
Other Authors: Batten, Alan
Format: Book
Published: Amsterdam Elsevier/Focal Press 2005
Edition:[Revised and updated]
Subjects:
Brand name products
Television broadcasting
Online Access:Click Here to View Status and Holdings.
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Description
Item Description:Previous ed.: Washington, D.C.: National Association of Broadcasters. 1999
Physical Description:x, 158 p. ill. 24 cm
Bibliography:Includes bibliographical references (p. 143) and index
ISBN:0240807537 (pbk.)
9780240807539

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