Key Concepts in Marketing

Key Concepts in Marketing

Key Concepts in Marketing introduces and examines the key issues, methods, models, and debates that define the field of marketing today. Each entry comprises: definition, summary, broader discussion, examples and illustrations, key literature, and further reading. Introductory chapters serve to situ...

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Bibliographic Details
Main Author: Blythe, Jim (Author)
Format: Book
Language:English
Published: Los Angeles, CA SAGE Publications 2009
Series:SAGE key concepts
Subjects:
Marketing
Online Access:Click Here to View Status and Holdings.
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