Key Concepts in Marketing
Key Concepts in Marketing introduces and examines the key issues, methods, models, and debates that define the field of marketing today. Each entry comprises: definition, summary, broader discussion, examples and illustrations, key literature, and further reading. Introductory chapters serve to situ...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Los Angeles, CA
SAGE Publications
2009
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| Series: | SAGE key concepts
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Marketing communications