Creating powerful brands in consumer, service and industrial markets
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Published: |
Oxford
Elsevier Butterworth-Heinemann
2003
|
| Edition: | 3rd ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Add Tag Be the first to leave a comment!
Creating powerful brands the strategic route to success in consumer, industrial, and service markets