Creating powerful brands in consumer, service and industrial markets

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Bibliographic Details
Main Author:	De Chernatony, L. Leslie
Other Authors:	McDonald, Malcolm
Format:	Book
Published:	Oxford Elsevier Butterworth-Heinemann 2003
Edition:	3rd ed
Subjects:	Brand name products > Planning Branding (Marketing) > Planning
Online Access:	Click Here to View Status and Holdings.
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