Creating powerful brands in consumer, service and industrial markets
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| Format: | Unknown |
| Published: |
Oxford
Elsevier Butterworth-Heinemann
2003
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| Edition: | 3rd ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Creating powerful brands the strategic route to success in consumer, industrial, and service markets
Global brand strategy unlocking brand potential across countries, cultures & markets
