Creating powerful brands in consumer, service and industrial markets

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Bibliographic Details
Main Author: De Chernatony, L. Leslie
Other Authors: McDonald, Malcolm
Format: Unknown
Published: Oxford Elsevier Butterworth-Heinemann 2003
Edition:3rd ed
Subjects:
Online Access:Click Here to View Status and Holdings.
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245 1 0 |a Creating powerful brands in consumer, service and industrial markets  |c Leslie de Chernatony and Malcolm McDonald 
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260 # # |a Oxford  |b Elsevier Butterworth-Heinemann  |c 2003 
300 # # |a xvii, 467 p.  |b ill.  |c 24 cm 
504 # # |a Includes bibliographical references and index 
650 # 0 |a Brand name products  |x Planning 
650 # 0 |a Branding (Marketing)  |x Planning 
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