Creating powerful brands in consumer, service and industrial markets

Creating powerful brands in consumer, service and industrial markets

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Bibliographic Details
Main Author: De Chernatony, L. Leslie
Other Authors: McDonald, Malcolm
Format: Unknown
Published: Oxford Elsevier Butterworth-Heinemann 2003
Edition:3rd ed
Subjects:
Brand name products > Planning
Branding (Marketing) > Planning
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xvii, 467 p. ill. 24 cm
Bibliography:Includes bibliographical references and index
ISBN:0750659807
9780750659802

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