Tales from the marketplace stories of revolution, reinvention and renewal

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Bibliographic Details
Main Author:	Piercy, Nigel
Corporate Author:	Chartered Institute of Marketing
Format:	Book
Published:	Oxford Butterworth-Heinemann 1999
Series:	Marketing series (London, England)
Subjects:	Strategic planning > Case studies > Case studies Oirganizational change > Case studies > Case studies Marketing > Case studies > Management
Online Access:	Click Here to View Status and Holdings.
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090	0	0	\|a HF5415.13 \|b .P5434 1999
100	1	#	\|a Piercy, Nigel
245	1	0	\|a Tales from the marketplace \|b stories of revolution, reinvention and renewal \|c Nigel F. Piercy
260	#	#	\|a Oxford \|b Butterworth-Heinemann \|c 1999
300	#	#	\|a x, 361 p. \|b ill., 1 port. \|c 24 cm
490	1	#	\|a The Chartered Institute of Marketing/Butterworth-Heinemann marketing series
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Strategic planning \|v Case studies \|x Case studies
650	#	0	\|a Oirganizational change \|v Case studies \|x Case studies
650	#	0	\|a Marketing \|v Case studies \|x Management
710	1	#	\|a Chartered Institute of Marketing
830	#	1	\|a Marketing series (London, England)
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