Tales from the marketplace stories of revolution, reinvention and renewal

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Bibliographic Details
Main Author:	Piercy, Nigel
Corporate Author:	Chartered Institute of Marketing
Format:	Book
Published:	Oxford Butterworth-Heinemann 1999
Series:	Marketing series (London, England)
Subjects:	Strategic planning > Case studies > Case studies Oirganizational change > Case studies > Case studies Marketing > Case studies > Management
Online Access:	Click Here to View Status and Holdings.
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