Tales from the marketplace stories of revolution, reinvention and renewal

Tales from the marketplace stories of revolution, reinvention and renewal

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Bibliographic Details
Main Author: Piercy, Nigel
Corporate Author: Chartered Institute of Marketing
Format: Book
Published: Oxford Butterworth-Heinemann 1999
Series:Marketing series (London, England)
Subjects:
Strategic planning > Case studies > Case studies
Oirganizational change > Case studies > Case studies
Marketing > Case studies > Management
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:x, 361 p. ill., 1 port. 24 cm
Bibliography:Includes bibliographical references and index
ISBN:0750642653
9780750642651

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