Routledge Handbook of Public Diplomacy

The latest research in public relations, credibility, soft power, advertising, and marketing is included and institutional processes and players are identified and analyzed.

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Bibliographic Details
Corporate Author: Annenberg School of Communications (University of Southern California) Center on Public Diplomacy
Other Authors: Snow, Nancy (Editor), Taylor, Philip M. (Editor)
Format: Manuscript Book
Published: London New York Routledge An Imprint Of The Taylor Francis Group 2009
Series:Routledge International Handbooks
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Online Access:Click Here to View Status and Holdings.
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