RESEARCH METHODS FOR BUSINESS A Skill-Building Approach

RESEARCH METHODS FOR BUSINESS A Skill-Building Approach

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Ethical issues relating to research and the aspects of business, data collection, and data analysis are integrated throughout the book. * The issues in cross-national research in sampling and data collection are thoroughly discussed. * The qualitative-quantitative aspects of research are brought tog...

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Bibliographic Details
Main Author: Sekaran, Uma (Author)
Format: Book
Language:English
Published: New Delhi John Wiley & Sons (Asia) 2003
Edition:FOURTH EDITION
Subjects:
Management > Methodology > Research
Business > Research methods > Methodology
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