Marketing research approaches, methods and applications in Europe

Aimed at post-introductory Marketing undergraduates and postgraduate students, this UK textbook provides a comprehensive coverage of approaches, methods and applications of market research in a primarily European and international context. It compares and contrasts research from both academic and cl...

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Bibliographic Details
Main Author: Kent, Raymond A. (Author)
Format: Book
Language:English
Published: London Thomson Learning 2007
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