Marketing research approaches, methods and applications in Europe
Aimed at post-introductory Marketing undergraduates and postgraduate students, this UK textbook provides a comprehensive coverage of approaches, methods and applications of market research in a primarily European and international context. It compares and contrasts research from both academic and cl...
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| Format: | Book |
| Language: | English |
| Published: |
London
Thomson Learning
2007
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| Online Access: | Click Here to View Status and Holdings. |
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Marketing research measurement, method and application